Thuyen
Vu
Creativity, curated. 16+ years building brands that move people — across global markets, digital platforms, and boardrooms.
Consumer & Market Insight
Brand Strategy
with Soul
I'm a Chief Marketing Officer with 16+ years leading brand strategy, consumer insight, and market positioning across global markets — including Vietnam, Southeast Asia, the Middle East, and Europe.
I specialize in translating complex consumer data into scalable brand and product strategies for digital platforms and international organizations. My approach brings consumer-marketing energy to B2B communication — creative, engaging, and always insight-led.
Trusted advisor to executive leadership and boards on market growth, brand architecture, and strategic decision-making. Featured speaker at GlobalPets Forum Istanbul 2026 and PetFair Asia Bangkok.
Work That Moves Markets
Zolo Time ↗
Created a youth-centric entertainment brand identity for Saigon's Gen Z — smart, stylish, and social. Inspired by YOLO culture and featured on World Brand Design Society & Behance.
Brand IdentityTGM Research ↗
Evolved a global market research agency from early-stage identity to a modern, dynamic B2B brand — building an in-house team and rethinking how data brands communicate.
Brand StrategyTGM Report Store ↗
Transformed raw consumer data into strategic narratives that drive decisions. Led the end-to-end vision for 50+ multi-country research reports — translating complex findings on e-commerce, pet care, ride-hailing, sustainability, and travel into clear, compelling stories that positioned TGM as a trusted global intelligence brand.
Strategic Research · StorytellingVietnam E-Commerce 2025 ↗
Led a strategic collaboration with BCG, LOTTE Mart, Tictag, and Klook — producing an industry-leading e-commerce insight magazine that reached global decision-makers.
Strategic PartnershipFeatured in Global Media
Guest Speaker: Pet's Market in Focus — Turkey's cat-centric pet economy ↗
Featured article: Turkey's cat-centric pet economy presents opportunities ↗
Interview on pet care trends and consumer behavior as CMO, TGM Research ↗
Featured article: 8 Most Popular Ramadan Dishes in Indonesia ↗
Speaking &
Advisory
"My goal is to make brands impossible to ignore — by grounding every creative decision in real consumer intelligence and telling stories that move markets, not just audiences."
Let's Build
Something Together
Whether you're looking for a strategic marketing partner, a brand consultant, or a speaker for your next event — I'd love to connect.